Departments & Programs,UW Health,Marketing and Communications

Branding Guidelines/Logos

Branding Guidelines/Logos - Departments & Programs, UW Health, Marketing and Communications


Marketing and Communications oversees UW Health communications and implementation of the graphic identity organization wide. All logo requests and questions regarding the interpretation and application of these standards should be directed to Marketing and Communications.

The University of Wisconsin owns all logos and marks associated with UW Health. The Office of Trademark and Licensing protects and controls use of these marks. Only companies officially licensed by the university are permitted to produce items using the UW Health brand. Please contact MarComm to discuss ordering promotional materials or clothing using the UW Health or SMPH brands.

University of Wisconsin Communications dictates and maintains the graphic standards for the University and its schools and departments. Logo requests and questions regarding the graphics standards for the schools of the
health sciences—School of Pharmacy, School of Nursing and School of Medicine and Public Health —should be directed to University Communications: (608) 262-0948, logo@news.wisc.edu

Media Solutions at SMPH oversees the SMPH branding standards. Media Solutions provides SMPH logo files at http://media.med.wisc.edu/smph-logos.htm.

When Using logos

Select an image to view as a larger size. Right click to save image to your computer.

Color Logos
Color UW Health logo Color AFCH logo Color Sports Medicine Logo
Color Transplant logo Color Carbone Cancer Center logo
Black and White Logos
Black and white UW Health logo Black and White AFCH logo ‌‌ Black and white Sports Medicine logo
Black and white Transplant logo Black and White Carbone Cancer Center logo


UW School of Medicine and Public Health Logos