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Departments & Programs,UW Health

Marketing and Communications

Marketing and Communications - Departments & Programs, UW Health

UW Health Marketing and Communications serves the varied external relations needs of UW Health including marketing, media relations, graphic design, photography and videography, advertising, internal communications, event planning, community relations and Web Center


The Marketing and Communications team supports our mission, vision and values by developing communications intended to educate audiences about our broad portfolio of programs and services.

We work behind-the-scenes to increase the number of patients, families, referring physicians and others who seek the expertise of UW Health. We use a wide variety of strategies and tactics, including advertising, web sites, social media, e-newsletters, brochures, media coverage and events to promote our physicians, hospitals, clinics, programs and services.


Does UW Health sponsor softball teams or anything of the like?

Neither UWHC nor UWMF sponsor softball teams or other similar endeavors.

Does UWHC sponsor individuals or teams in specific sporting events?

UWHC does sponsor events that directly benefit charities that provide services to our patients and families or benefit the health of the communities we serve. However, UWHC does not usually sponsor groups or individuals.

If you have questions about UWHC's sponsorship policies, please contact Juli Aulik of the Marketing and Communications team.

How can I contact the In Brief staff?

You can contact In Brief by email at inbrief@uwhealth.org.

How can I reach Marketing and Communications by phone?

The UW Health Marketing and Communications phone number is (608) 262-6343.

Where can I purchase UW Health branded merchandise?

You can purchase UW Health branded merchandise at uwhealthstore.com.

How can I recognize a fellow employee?

There are several ways to recognize a fellow employee.

Consider sending your co-worker a "Hi-5" through the U-Connect directory. Using a simple online form, you can select a greeting, write a personal note and send a Hi-5. Your colleague will receive your Hi-5 in his or her email account and a copy of the Hi-5 will be emailed to their supervisor or manager, whenever possible.

If you know of a UWHC colleague who has demonstrated extraordinary work performance and exemplifies UW Health’s values, nominate them for the UWHC Employee of the Month Award, one of UWHC's biggest honors.

If you know of a UWMF colleague who has gone above and beyond, nominate them for The Shining STAR Award.

How do I acquire photo releases for patient photos?

All photo releases and archived patient photos should be coordinated through the Marketing and Communications department. They can be reached at (608) 262-6343.

How do I get a patient's permission to use a photo?

Official written permission must be obtained by an account manager in order to use a photo of a patient in any marketing or promotional materials. Please contact your Marketing and Communications account manager to secure permission.

How do we get an incorrect phone number corrected?

For Yellow Pages or the most current Directory of Services (UW Health Physicians, UWHC, Meriter), please contact Julie Wieser at jwieser@uwhealth.org. To update group or team phone numbers listed in the U-Connect Directory, email corrections to uconnect@uwhealth.org. To update your own individual phone number listed in the U-Connect Directory, visit the Directory and click on the Update Profile button in the upper right corner of the Directory. For all other listings, please contact your account manager.

We have a new physician starting. What do we do in terms of promotion?

Departments with new physicians should contact their account manager. He or she knows of all of the promotional arrangements that need to be made.

What are the open hours for Marketing and Communications?

Marketing and Communications is open from 8am-5pm, Monday through Friday. If you have an urgent need, page our offices by calling (608) 262-2122 and entering pager number 7594. A Marketing and Communications staff member is available 24 hours a day, seven days a week.

Where can I find old issues of In Brief?

You can browse recent issues of In Brief on U-Connect.

For issues prior to October 2015, please contact the In Brief staff at inbrief@uwhealth.org.

Where is Marketing and Communications located?

UW Health Marketing and Communications is located at 301 S. Westfield Rd., Suite 250.

Who do I contact if I need something from Marketing and Communications?

Within Marketing and Communications, account managers are assigned to each department (account) within UW Health. Your account manager will assist you with all marketing communication needs, including graphics, brochures, flyers, posters, signs, advertisements and more. Please view the  and contact the manager assigned to your account.

Who do I contact if there is a change in clinic or provider services?

Please contact Julie Wieser with any such changes.


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